TRP Exhibits at Media Production & Technology Show 2024
We’re bringing AudEx Visualise to the Media Production & Technology Show to show content makers how easy it is to access viewing data.
RECENT POSTS
TRP Partners with Sopra Steria to build an Online Portal and Mobile App
Sopra Steria and TRP Research launch unique media audience data platform Sopra Steria, the purpose-led digital transformation provider, and media expert, TRP Research, have joined forces to help broadcasters, commissioners, programme-makers and advertisers, to better...
Simantea Partnership
TRP Research is delighted to partner with Simantea to help disrupt the consumer retail research market. Simantea will integrate TRP’s audio listening and ad recognition capability (TRP Helix) into their purchase data collection app to generate single source data for...
TRP Research Sponsors MRG Conference
TRP Research is delighted to be a session sponsor at the forthcoming MRG conference, to be held in Malaga next week. Becky, Mike and Lindsay are all attending from TRP and Mike will be taking the opportunity to share information on our new data visualisation...
TRP Research features in Ofcom Media Nations Report
Find us in Ofcom’s Media Nations 2023 TRP made national news today with our TV audience expertise featuring heavily in Ofcom’s Media Nations 2023 report (Media Nations 2023 - Ofcom). Our reporting team provided much of the underlying data in the report, while our...
TRP to present at the MRG Conference!
James, our Client Panels Director and Lindsay, our Commercial Director are excited to present at the MRG Conference on 1st December. Their paper uses talent data, collected from TRP Surveys, to consider the link between viewer opinion of key talent and viewer...
TRP Presenting at 2022 asi International TV & Video Conference
Our resident metadata expert, Jen Mclevey, is presenting a paper at the forthcoming asi conference showcasing research we completed analysing AVOD and FAST viewing behaviours. The presentation combines two stages of primary research with media monitoring conducted...
Introducing TRP Consult
Becky Smith and her team have a combined media research experience in excess of 125 years, and they can bring this to bear creating strategy changing research for your business. All projects are bespoke, combining the most appropriate data and techniques, to provide...
AVOD and FAST: Mixed feelings and disrupted content
AVOD (ad-supported video on demand) and FAST (free ad-supported streaming television) are increasingly used as a low-friction way to bring content to audiences. Notable recent releases include S4 of Star Trek: Discovery and the launch of Baywatch and Project Runway...
BBC Three Launch Night: A Divided Opinion
TRP Presenting at 2021 MRG Conference
Our CEO David Raybould is presenting a paper at the forthcoming MRG conference using TRP Codex to analyse the rise in popularity of streamers. The presentation will quantify the viewing contribution from SVOD services and assess the extent to which they are a changing...