TRP Consult is our expert media consultancy service that uses robust data and innovative techniques to inform strategy. Our proven methodologies have been developed over time and continue to be adapted to fit the changing marketplace. We have a highly experienced team with deep knowledge of working with respondent level data and extracting insights from the numbers, to provide clear and actionable recommendations to optimise strategy in the following areas, with proven positive outcomes:
Promo attribution and marketing ROI
Programme scheduling optimisation
Commercial break structure and placement
Programme lifecycle and windowing
Audience segmentation and targeting
All TRP Consult projects are completely bespoke and specified to fit your requirements and budget. We produce an in-depth report to share with the core project team providing the background information behind our recommendations then create an executive summary suitable to wider presentation. We are experienced in presenting high-level findings to senior stakeholders. Our clients value our independent view on the results and ability to provide context against the wider marketplace.