NEWS

TRP CODEX: DAILY GRANULAR MEASUREMENT OF UK SVOD VIEWING

TRP Codex delivers daily programme data on Netflix, Amazon Prime, Apple TV+, Disney+ and more. Daily data includes TV industry standard metrics of Average Audience 000s and Reach, to find out how many people watched The Crown on Netflix yesterday, The Mandalorian on Disney+ so far this month, or have ever watched Premier League Football on Amazon Prime. In addition to granular SVOD programme data, a wider view into service/provider level viewing allows us to quantify viewing that has been unidentified until now.

TRP Codex uses an innovative survey methodology to poll 2,000 adults every day, while our bespoke questionnaire allows panellists to easily search our comprehensive SVOD content database, to quickly and accurately input their viewing. From this, we produce robust, granular data that is comparable to industry standards and removes the need to try to compare views/streams/downloads. David Raybould, CEO of TRP Research said “an increasing amount of viewing is unidentified, and TRP Codex data lets us analyse this for the first time, to truly understand what content viewers are consuming, and how they are watching it”

TRP Codex is powered by TRP Helix and TRP Surveys. It has been running daily since December 2019.

In consultation with clients and the market, we have designed a ratecard for TRP Codex for 2021. Subscription is based on two elements:

  • Subscription Cost based on type and size of organisation
  • Data Access and Reporting Cost based on depth and granularity of data required

We are delighted to work with you to meet your specific needs.

We also can customise the survey and find out new information, so that we can code participants in new ways – for access to BVOD services, for example – and put questions to them about motivations for subscription and consumption.

Download our TRP Codex Brochure with Ratecard or email Lainey Warwicker lwarwicker@trpresearch.com.

See recent ASI interview with TRP Research CEO David Raybould for more details.