Alex is experienced in working with respondent level viewing data to answer questions and guide client strategies.  He has worked with several broadcasters advising on networks broadcasting news, sport and entertainment content.  Alex has led multiple projects to help networks segment and understand their viewers in greater detail and be able to develop strategies to target them accordingly. His skillset is in making clear and easy to understand visuals from large and complex datasets, more recently he has been utilising data visualisation software such as Power BI to bring data to life for clients.