Case Studies
Case Studies: Real World Examples
These working examples are drawn from real world client research projects. Each illustrates our approach to progress, use of techniques, resources and our commitment to specific, effective results.
NBCUniversal (Mar 2025)
NBCUniversal need to quickly understand how their content is performing across the different UK channels, portfolios, and streaming platforms. TRP developed a one-stop portal providing company-wide access to media data in a self-serve, accurate and intuitive manner.
Magic Light (Feb 2025)
As a content maker, Magic Light needs to understand if their content is being viewed by its intended audience and the value of its inclusion within the schedule. AudEx Visualise provides a dynamic, intuitive, and accessible data platform for accessing and analysing audience performance.
S4C (Jan 2022)
Understanding audience appreciation for S4C content S4C is the only Welsh-language public service broadcaster, and provides a wide range of content including drama, sports, and entertainment. It is available across the UK on digital platforms, and its online presence includes live streaming and on-demand services. Challenge ...
Discovery (Oct 2021)
Several Discovery Inc. networks required a set of actionable recommendations to maximise retention and the natural flow of viewing from hour-to-hour and programme-to-programme following a period of significantly reduced promo inventory.
Channel 4 (Aug 2021)
Since 2003 TRP Research has supplied Channel 4 with rigorous data reporting for on-air promotional campaigns. Using our in-house databases, we examine multiple campaigns to create campaign performance metrics.
AMC (Aug 2021)
AMC Networks required an optimal on-air promotional strategy and a clear set of actionable guidelines advising how to best support different types of content and maximise ROI.
