Introducing AudEx, a new online platform providing Audience Expert Solutions for Media Professionals
TRP Research is collaborating with tech giant Sopra Steria to bring a range of media analysis software to market. The combination of TRP’s media expertise with Sopra Steria’s strength in technological data transformation has allowed us to create a new market offer that challenges long-established methods of understanding and disseminating media data.
Our first product within the AudEx suite of media solutions is an online portal that allows the user to curate their own view of the media landscape from a selection of market widgets.
The portal has been designed to:
Do the hard work for you:
– Curated views and widgets
– Relevant metrics
– Beautifully designed
– Data agnostic and scalable
Make it easy for you to find the information you need:
– Online, interactive, immersive
– Explore, navigate and discover
– Easily distributable
– Control who sees what
Fit your bespoke requirements:
– You decide the most important info for you
– Arrange widgets how you want them
– Save your unique personalised layout and options
Packages Available
Widgets within the portal are grouped into key ‘views’ of the media landscape, with options to suit all requirements.
Market
Overview
Channel Rank
Portfolio Rank
Schedule Grid
Top Progs As Broadcast
Top Progs As Viewed
Channels
KPI Comparison
Top Programmes As Broadcast
Composition
Demographics
Activity
Trend
Heat Map
Overview
Programmes
Performance
TX List
One off Programmes
Series-by-Series
Long Running Series
Sport
Audience Flow
Profile
Market +
Total Screen Time
Total Audiences
KPI for Programme Comparison
KPI for Channel Comparison
Portfolios
KPI for Channel Comparison
Top Progs As Broadcast
Top Progs As Viewed
Channel Rank
Composition
Demographics
Activity
Trend
Bubble Charts
Campaign
KPI Comparison
Reach & Frequency Build
Spot Log
Regions
Demographics
Dayparts / Position in Break / Centre v End
Sales House
Competitors
Flighting
AudEx Visualise is just the start. We have an ambitious roadmap to bring a suite of products to market, with development on our next product already underway. Watch this space!