Angie is an expert in the use of Nielsen AMRLD respondent data to answer complex questions around viewer behaviour, in particular projects looking at promo effectiveness. She has led a variety of projects to help networks better understand their viewers and provided valuable guidance on how they can be targeted to increase ratings. Angie has a talent for visualising complex data in eye catching and easy to interpret ways.
PEOPLE: SENIOR TEAM

Angie Kay
VP Research
“All sorts of things can happen when you’re open to new ideas and playing around with things.”
– Stephanie Kwolek