James Robinson


For two decades James has been advising clients at every stage of the media value chain including supporting rights owners with programme sales, helping broadcasters maximise consumption and advertising revenue, guiding platform operators on how to grow and retain subscribers, and assessing public value for money. Drawing on this experience his latest focus is on developing new ways to visualise and distribute media measurement information using metrics that are relevant and meaningful for every type of user.

“If you are offered one number, always ask for at least one more. Something to compare it with.”

– Hans Rosling