With over 10 years’ experience at TRP, Lainey heads up our Response Panels Reporting team. Lainey leads a team of researchers who are dedicated to providing accurate reporting to a range of media clients. This involves using a highly collaborative approach across the business to ensure our services are meeting the business needs of our clients. She consults with our clients to advise and guide them through the complexities of response panel data to best answer research questions.
PEOPLE: SENIOR TEAM
It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.
– Sherlock Holmes