PEOPLE: SENIOR TEAM

Sarah Law

SVP Research

Sarah is highly experienced in the use of respondent level TV viewing data to evaluate and guide strategy, particularly focusing on promo effectiveness and program scheduling. Primarily working with Nielsen AMRLD data for the US, she has led a variety of projects to give insight into viewer behaviour, covering areas such as hold through breaks, viewer flow across the schedule, and migration between viewer groups. Sarah is a specialist in translating complex data into a clear story and actionable recommendations.

The most damaging phrase in the language is: ‘It’s always been done that way’.

– Grace Hopper