Søren is the CEO of TRP Research and TechEdge, a global audience analytics software leader within the Fifty5Blue group.  He has held senior leadership roles at TechEdge since 2019, with over 15 years’ experience across research and media measurement. Søren drives strategy with TRP leadership, combining expertise across both businesses and driving new ways to deliver value and clarity for clients.

He joined TechEdge in 2013 from a Danish survey software and research company, bringing a grounding in the full research process, from questionnaire design and data collection to analysis and reporting.