We’re delighted to announce that in January 2023 Mike Davey, formerly TechEdge UK CEO, joined the TRP Research team. Mike brings 12 years’ experience from TechEdge and over 20 years in the media research industry, as well as a wealth of knowledge in TAM data and...
James, our Client Panels Director and Lindsay, our Commercial Director are excited to present at the MRG Conference on 1st December. Their paper uses talent data, collected from TRP Surveys, to consider the link between viewer opinion of key talent and viewer...
Our resident metadata expert, Jen Mclevey, is presenting a paper at the forthcoming asi conference showcasing research we completed analysing AVOD and FAST viewing behaviours. The presentation combines two stages of primary research with media monitoring conducted...
Becky Smith and her team have a combined media research experience in excess of 125 years, and they can bring this to bear creating strategy changing research for your business. All projects are bespoke, combining the most appropriate data and techniques, to provide...
AVOD (ad-supported video on demand) and FAST (free ad-supported streaming television) are increasingly used as a low-friction way to bring content to audiences. Notable recent releases include S4 of Star Trek: Discovery and the launch of Baywatch and Project Runway...
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