Pete East joins TRP as Non-Executive Director

by | Apr 30, 2025 | News

Pete East joins TRP as Non-Executive Director Pete East joins TRP to provide support and expertise at an exciting time in TRP’s continuing business development. “I’m thrilled to be joining the board at TRP. The team is full of talent and expertise, and there’s real momentum behind the business. TRP is perfectly positioned to seize some big opportunities, and I’m excited to help turn that potential into real growth and impact.” David Raybould, TRP’s CEO said “Pete will be a fantastic addition to our Board, bringing with him a wealth of senior research & leadership experience and a valuable alternate perspective.  He’ll work closely with myself and the whole Board across a range of portfolios.  We’re delighted to welcome him to the team.” 

Pete East is a senior leader in consumer and media data analytics with over 30 years of experience. He is the founder and CEO of Simantea Ltd, which is developing the next generation of consumer panels using advanced data collection and analytics technologies.

Previously, Pete was Global COO of Worldpanel by Kantar, where he led major initiatives to improve data quality, accelerate delivery, and drive operational efficiency. He previously led the development of Worldpanel Plus and Shoppix, expanding the company’s capabilities in digital and real-time data. Whilst in the UK he was responsible for strategy development and implementation as well as leading the commercial teams.

He also served as a Board Member at mySupermarket, representing WPP.