PEOPLE: SENIOR TEAM

Becky Smith

SVP Research

Becky has the perfect combination of flair and rigor to extract maximum meaning from respondent data, which she uses to analyse those questions that are difficult to approach using standard data. She has skills and experience in using the Nielsen AMRLD and BARB PVF specializing in innovating new metrics and methodologies, especially to evaluate the effectiveness of promo strategies and related issues of scheduling and viewer behaviour.

Research is formalized curiosity – it is poking and prying with a purpose.

– Zora Neale Hurston