Becky has the perfect combination of flair and rigor to extract maximum meaning from respondent data, which she uses to analyse those questions that are difficult to approach using standard data. She has skills and experience in using the Nielsen AMRLD and Barb PVF specialising in innovating new metrics and methodologies, in particular evaluating the effectiveness of promo strategies and related issues of scheduling and viewer behaviour.

More recently, Becky has focused on exploring new data sources to expand the services TRP can offer.  This includes working with data from Simantea, which provides single source measurement of ad exposures, digital activity and purchases.  This data enables media ROI measurement based on outcomes, and Becky is instrumental in designing the workflows and methodologies to extract insights from this data for our clients.