Becky Smith

SVP Research

Becky has the perfect combination of flair and rigor to extract maximum meaning from respondent data, which she uses to analyse those questions that are difficult to approach using standard data. She has skills and experience in using the Nielsen AMRLD and Barb PVF specializing in innovating new metrics and methodologies, especially to evaluate the effectiveness of promo strategies and related issues of scheduling and viewer behaviour.

More recently, Becky has expanded her role into helping to design widgets for our new media portal, AudEx Visualise.  Becky’s extensive media experience allows her to gain clear understanding of our clients’ needs so that the widgets she designs are actionable, appealing, and useful.

“Research is formalized curiosity – it is poking and prying with a purpose.”

– Zora Neale Hurston