We worked with OFCOM to provide a Media Behaviours study concentrating on changes in behaviour due to lockdown using our proprietary panel TRP Surveys.Questions were posed on TRP Surveys over a period of weeks to provide a robust overview of media habits.Issues covered, and available to view on the OFCOM website, include:
  • Uptake and expected new subscriptions for paid video services
  • Uptake and use of audio services
  • Radio stations listened to and reasons why
  • Agreement with statements comparing Netflix with linear TV channels, such as:
    • “A Netflix subscription is better value for money than the licence fee”
    • “The BBC is not relevant anymore”
OFCOM published our data as part of their Media Nations 2020 interactive report.

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