Our resident metadata expert, Jen Mclevey, is presenting a paper at the forthcoming asi conference showcasing research we completed analysing AVOD and FAST viewing behaviours. The presentation combines two stages of primary research with media monitoring conducted...
Using TRP Helix, our bespoke content identification, harmonisation and tracking system, we identified and classified all food and drink advertisements that were broadcast during 2018 based on their Fat, Sugar and Salt content. We linked this information with BARB...
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