Daily granular measurement of Netflix, Amazon Prime, Apple TV+, Disney+,
Discovery+, Britbox, YouTube, Gaming DVD and Blu-ray.
In the first half of 2021, the detail of 25% of ‘unidentified’ viewing on TV sets was not measured by industry sources. TRP Codex SVOD measurement data helps you understand this viewing.
- Robust: daily responses from 2,000+ Adults 16+ and 500+ Children 4-15
- Granular: programme level data, split by device, time viewed etc for adults 16+
- Individuals 4+: brand level data available for individuals 4+ and children 4-15
- Insight: respondent level data for deeper analysis
- Equivalent: traditional TV metrics (average audience, reach)
- Total Viewing: captures all viewing, not just SVOD
- Backdata: available to December 2019