TRP Research is delighted to partner with Simantea to help disrupt the consumer retail research market.
Simantea will integrate TRP’s audio listening and ad recognition capability (TRP Helix) into their purchase data collection app to generate single source data for consumer retail purchases and TV ad campaign exposure, with a mixture of active and passive techniques.
Simantea plans to launch large panels (c.35,000 respondents), starting in the UK, France and Germany.
TRP Research will also offer consultancy services based on the combined media and consumer data opening up significant new insight into TV ad effectiveness.
“It’s exciting that TRP and Simantea are partnering to create something genuinely new and innovative, we’re excited by the prospect of using TRP’s key skills and capabilities in a new market sector. The addition of Media data to the Simantea offer strengthens the client proposition by generating significantly more utility, and the resulting data will allow TRP to take its ROI/ad effectiveness work to the next level.”