Sopra Steria and TRP Research launch unique media audience data platform

Sopra Steria, the purpose-led digital transformation provider, and media expert, TRP Research, have joined forces to help broadcasters, commissioners, programme-makers and advertisers, to better understand the way television and video on demand (VOD) services are consumed across different devices and platforms by UK audiences.

Bringing together Sopra Steria’s large-scale data analytics and user design capabilities, and TRP’s deep knowledge of the media industry and expertise in media content and consumption, the two organisations have formed a unique partnership to develop a new suite of media solutions that will transform the way audience data and insight is disseminated and understood across the industry.

The first of the new solutions to launch, AudEx Visualise, is a one-of-a-kind digital portal that provides an intuitive and easy-to-understand view of the TV and VOD landscape and how different channels, platforms and content are performing against a wide range of bespoke metrics.

 The new technology enables users to explore audience data in unprecedented depth – moving the industry away from static reports with limited data points. The portal’s pre-calculated data, which is displayed in curated and customisable formats, ensures accurate, consistent and relevant data is easily accessible – resulting in more time spent on ‘insight’ instead of being wasted running complicated data and producing manual reports.

Craig Wilson, Managing Director of Private Sector at Sopra Steria, said:

“We’re hugely excited to be partnering with TRP to design solutions that can be truly transformative for an entire industry. Together, we’ve developed AudEx Visualise to modernise the way TV and VOD audience data is accessed, understood and distributed – moving away from a reliance on complicated spreadsheets and unwieldy presentations.

Crucially, it means that anyone working in the industry, whether it’s those commissioning programmes or media buyers purchasing advertising space, can be confident they’re making decisions – and optimising their budgets – based on the most robust and insightful audience data available.”


David Raybould, TRP’s CEO, said:

 “Together TRP and Sopra Steria will provide a new suite of  products to transform the delivery of research and insight in the media sector, offering clients the benefit of a specialist media research agency with world class tech capabilities and resources.

Our first product, AudEx Visualise provides our extensive media knowledge and understanding, curated via an intuitive portal, making it easy to find the information you need when you need it.”






Visualise is the first AudEx product to launch as part of an ambitious roadmap to introduce more innovative solutions that further help the industry to better understand the way media content is consumed.

To find out more email: team@ or go to

About Sopra Steria

Sopra Steria, a European tech leader recognised for its consulting, digital services, and software development, helps its clients drive their digital transformation to obtain tangible and sustainable benefits. It provides end-to-end solutions to make large companies and organisations more competitive by combining in-depth knowledge of a wide range of business sectors and innovative technologies with a fully collaborative approach. Sopra Steria places people at the heart of everything it does and is committed to putting digital to work for its clients in order to build a positive future for all. With 50,000 employees in nearly 30 countries, the Group generated revenue of €5.1 billion in 2022.

 The world is how we shape it. 

About TRP Research

TRP Research is the television industry’s partner for the reporting of measurement data and understanding the media market. TRP creates meaningful research by combining knowledge and expertise of the media industry with existing and primary data sources.

Providing an enhanced understanding of media content and consumption.